Our Mission:

Build and develop social impact enterprises across Africa which lift people out of poverty and protect the environment.



Our business ideas evolve from our own observations around market inefficiencies, as well as through conversations with consumers via our local teams on the ground. Each idea addresses a problem in one of our focus areas.


PROOF oF concept

We run feasibility studies and pilots using lean approaches, actively engaging with customers to gather valuable data that drives our business models, creating solutions to some of the toughest problems they are facing. 



Our pilot studies allow us to innovate and develop sustainable market solutions that are actually desirable to consumers. We expand our services to a point where our ventures are self-sustaining through revenue generation.



Our long term objective is to reach as many customers as possible. Right from idea generation, we build in scaling opportunities and plans with the goal of launching our ventures to impact as many consumers as possible. 


Maximising our impact

Each of our ventures align with the United Nations Sustainable Development Goals. 

Click below to find out which goals  are aligned with Startle below in Our Mission.

Small Child.jpg

Our Impact

We target the triple bottom line (People, Planet, Profit) by building social impact enterprises that...

- Drive positive social change

- Address critical environmental issues

- Deliver value to customers and financial returns to investors

Learn More


poverty reduction


people Impacted

Our Ventures

We identify innovative solutions to problems in:

  • Water, Sanitation and Hygiene (WASH)
  • Access to Energy and Technology
  • Agriculture

We test, launch and grow enterprises solving some of the biggest problems facing communities across sub-Saharan Africa.

By turning challenges into attractive commercial opportunities, we create scalable pathways to sustainable growth.


Ways to help

There are many ways that you can drive positive social and environmental change, through both partnership opportunities and investment.


Partner with us

We believe in the power of community and relationships and we are always looking to form long term partnerships with like-minded organisations. 


The work we do and people we reach would not be possible without financial support. Contact us about investment opportunities. 


Our Team


Startle was founded in 2010 by Andrew Tanswell and Adriaan Mol, two successful entrepreneurs with extensive experience building social enterprises in sub-Saharan Africa.

Adriaan and our business teams are based in Kenya, the headquarters of our African operations.

The teams in Africa are supported by Andrew and our business development team in London.